For me it wasn't so much the monthly fee, as that combined with the fact I didn't have time to play (and still don't, for that matter). I've got an income to support it (well, barely, lol), but just not the time to invest in playing a character to a point in its development that I can do something besides killing bears n cats
That and I've become a tabletop gaming addict in the meantime 
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"For in that we are both especially daring and especially thorough in calculating what we attempt, we can truly be distinguished from other men, for whom ignorance is boldness but calculation brings hesitancy. Rightly would they be judged strongest in spirit who recognize both dangers and pleasures with utmost clarity and are on neither count deterred from risks."
- Thucydides, The Peloponnesian War: 2.40, "The Funeral Oration of Perikles" (431 BCE)
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